Helping retailers and CPG companies power every decision with AI

If 2024 was the year AI transformed retail from a "nice to have" to a "must have", 2025 will be the year AI redefines the retail experience. For this 2025 Retail’s Big Show, Fractal demonstrates, as a showcased partner at the Microsoft booth (#4503), a selection of our top retail solutions.

Fill up the form to request more information about any of those demonstrated solutions or if you have any questions about Fractal’s overall retail and CPG solutions.

The solutions showcased at NRF 2025 are:

Trial Run

Trial Run is a cloud-based test management solution that can help retail and CPG companies improve customer experience, increase revenue, and provide valuable insights into customer behavior and market trends.

It supports tests for pricing, promotions, new product introductions, advertising, store remodeling, store layouts, store operations, SKU rationalization, and many other areas.

Customer Genomics

Customer Genomics is an AI-powered platform that enhances the shopping experience by delivering the Next Best Experience at every stage of the customer journey in real-time.

It supports personalized recommendations, real-time customer interactions, emotional and behavioral analysis, dynamic deep-learning models, and effective digital interventions.

Learn more about Customer Genomics.


Pricing Optimization

An AI-powered platform that optimizes everyday pricing at scale by delivering automated, continuous recommendations for stores and SKUs in real-time.

It supports promo-informed pricing, competitive analysis, profitability maximization, and dynamic test-and-learn engines such as Trial Run.


Additional demos (available on demand):


Fractal Retail practice focus areas



Learn more about Fractal solutions and customer success stories on our dedicated Retail and CPG pages.


Connect Fractal’s NRF 2025 team

Greg Gomez

VP, Microsoft Partnership & Alliance
greg.gomez@fractal.ai
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Louis Goldner

VP, Microsoft Global Alliance
louis.goldner@fractal.ai
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Natalya Andrews

Senior Consultant, Retail
natalya.andrews@fractal.ai
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Mila Novakovic

Principal Consultant, CPG
mila.novakovic@fractal.ai
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